Era of 'Toxic Tony' ends with a fiery salvo
Oil has stopped flowing into the Gulf of Mexico and environmental activists have switched off the petrol at the energy giant’s London service stations.
But there’s still one reliable BP gusher that won’t stop, despite the latest attempt to cap the flow for good.
That would be Tony Hayward, the chief executive of BP who resigned yesterday, but still proved the dominant, lively presence at a press briefing introducing Bob Dudley as his self-composed successor.
Silenced by a few interjections from Hayward, the quiet American taking over the job in October seemed content to avoid talking about exactly how the oil giant would transform itself after the accident.
But Hayward took advantage of his last stand to explain how he’d been “demonised and vilified” in the US, forcing him to stand down for the good of the company.
He wouldn’t be drawn on whether his treatment had been fair or not.
However, he did give a hint with his statement: “It’s not a matter of whether life is fair or not. Life isn’t fair. We all know that. We can think of countless examples in our personal lives where life doesn’t seem fair.”
You might think by now that Hayward would have developed an aversion to ill-advised death metaphors. After all, America reacted with horror to his remark that he’d like his “life back” after the accident that killed 11 men. But asked to describe the experience of being chief executive during such a crisis, he remarked: “Well, sometimes you just step off the pavement and you get hit by a bus.”
His public relations advisersOffers fake Hanger drivers license card reviews and fake id template diploma and degree review. blanched, then turned red when he claimed the whole disaster had shown BP to be “a model of corporate social responsibility” but “not a great PR success”. Despite this acknowledgement of communications failings, Hayward did show something of a talent for rebranding vocabulary.
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