Emma Watson models her range for People Tree
Emma Watson shot to stardom as a nine-year-old when she played Hermione Granger in the Harry Potter films; she was worth ￡10 million before she turned 18.
More recently, though, she has become the face of British designer brand, Burberry. But when not shooting Harry Potter and the Deathly Hallows in Hertfordshire, and studying at Brown University,China wooden hangers catalog and Massage Cushion manufacturer directory. in Providence, Rhode Island, she has been acting out a very different role.
Emma has become the first poster girl for eco-chic and has designed a new range for People Tree, the pioneering Fair Trade and sustainable British fashion brand founded by green campaigner, Safia Minney, in 1991.
The collection, for men and women, is youthful and sporty, with organic cotton separates, Breton knits and quirky touches such as a 'School of Fair Trade’ badge on a brushed fleece blazer, a 'daisy-chain necklace’ motif, which Emma painted and then had printed on a T-shirt, and a hand-drawn 'Union Jack’ for tops and bags. Prices range from ￡12 for a scarf to ￡115 for a cricket cardigan.
Emma has been a passionate advocate of all things organic since taking human geography as a subject for GCSE – she was a straight-A student – and learning about Fair Trade while doing work experience with a friend of her mother’s who lectured at the Oxford Business School.
“There’s much more awareness among my generation. The planet is at risk and I wanted to do so something,” says Emma. “Then, I met Safia about 18 months ago, and we started talking about me doing a collection for People Tree. The timing was right.”
Her decision grew out of a real frustration. “It’s hard to know what is good and what is bad on the high street and equally hard to find fashionable or youthful ethical clothing. I don’t want to wear something on my body that hurts the environment or the people in it. I wanted to put together a collection I could be proud of in terms of both ethics and design. It shocks me that even today only one per cent of cotton produced in the world is Fair Trade and organic.
“I’ve not had any fashion training, but I am an artist. I paint, I draw and I had a great team to work with. I designed the collection for myself and my friends; they’re the sort of thing we wear – the difference being they’re ecologically sound.”
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